Update on My Multiple Sclerosis Charity Efforts and How I’m Uping the Ante

First of all I just want to send out a heart felt thank you to everyone who has responded to the article I wrote yesterday and helped in the form of donations, distribution of my message to a wider audience and words of encouragement or advice.

I thought I’d take a moment and update those interested on what I’ve achieved thus far, what this campaign has looked like from an Internet Marketing perspective and where I plan to go from here.

Just so you’re aware of what I’ve done.  Yesterday after writing the a fore mentioned article on my Multiple Sclerosis fund raising efforts I sent out a message on Twitter to everyone following me.  My hope was that people would see the article and either donate or re-send (retweet) the article to their followers.

As of right now I’ve received 305 clicks or page views on the original article, 29 clicks on the donation link in that article and 10 donations for a total of $200, not including my personal $5 donation to test the system.

I was very excited by these results.  As I alluded to in my previous article, I was expecting a click-thru rate of around 10% on the donation link.  That is almost exactly what i got.  I was also expecting around a 10% conversion rate or rate of actual donations.  I was pleasantly surprised by what is currently a roughly 33% conversion rate.

Out of the 10 donations I received, almost all were from people I know, work with or have at least communicated with on Twitter.

My original goal was to raise $300 in roughly 120 days. Now that I’ve successfully raised 66% of my original goal in about 20 hours, I’ve decided that I should up the ante a bit.

I’m setting my new goal at $3,300.

As I mentioned yesterday, a big part of the reason I’m doing this, other than the satisfaction of helping people with MS, is to prove to myself that I can succeed in Internet Marketing and to get myself more experience.  Granted some might argue that fund raising is quite a bit different than selling a product but I decided this was a good start.

Given the fact that I’ve only done a small amount of marketing via Twitter and haven’t utilized any other media or tools of the trade I’ve decided I can achieve a great deal more with this.

This new goal might seem a little crazy so here is how I came up with this new number.

Given the fact that I haven’t achieved nearly the number of page views of some of my most popular articles I thought I’d set a page view goal at a much higher number.  So I’m going to attempt at getting my original article roughly 60,000 page views.  My most popular article achieved that on it’s own merits over a couple of days.

Based on that I’m still hoping for click-thru and page view rates of roughly 10% each for a total of 600 donations.  If each of those donations is at the original minimum amount of $5 I should be able to exceed $3000.

I’ll wrap up this post for now.  I have more thoughts on how I will get my original article it’s 60,000 page views but I think that warrants a post all to itself.

Next Page »